, ,

Introducing the New Premium: Reimagining Your Smartphone

Introducing the New Premium: Reimagining Your Smartphone

When the modern smartphone burst onto the scene a decade ago, consumers were taken aback by the sheer number of possibilities this new device promised. Here was a device that could reimagine the way we thought about connectivity, a device that put the entire internet within reach, anywhere, anytime.

It also came with a serious price tag that set it apart from the feature phones it would soon replace.

It made sense that this would be expensive – this was technology that most consumers simply hadn’t seen before: vibrant multi-touch screens, high speed mobile connectivity, robust and beautiful operating systems.

But in 2017, we have to ask ourselves, should we still link “premium” with price? In a market where good – even great – smartphones are the norm and competition is fierce, what exactly are consumers looking for?

We’re seeing consumers challenge the common wisdom and the definition of “premium” is changing. Driven by a new category of devices, defined less by price than by features, is redefining what consumers want and expect.

Introducing the New Premium

Today’s users want devices that are tailored to their specific needs, interests and wants. A business executive who uses his or her phone as a productivity hub has different needs than a millennial who wants to stay on top of the latest social media trends.

Despite the individual needs of today’s users, design and features have become increasingly homogenized. This is why there’s an opportunity and a need to redefine premium and reinvigorate the smartphone space with riskier and more imaginative, interesting ideas.

Today’s users want devices that are tailored to their specific needs, interests and wants.

The New Premium is ground for innovation – driven by affordable, adaptable components that don’t sacrifice power or efficiency. And with chips like the Helio P23 and P30, MediaTek is powering this category.

Today’s users want devices that are tailored to their specific needs, interests and wants. A business executive who uses his or her phone as a productivity hub has different needs than a millennial who wants to stay on top of the latest social media trends.

Despite the individual needs of today’s users, design and features have become increasingly homogenized. This is why there’s an opportunity and a need to redefine premium and reinvigorate the smartphone space with riskier and more imaginative, interesting ideas.

The New Premium is ground for innovation – driven by affordable, adaptable components that don’t sacrifice power or efficiency. And with chips like the Helio P23 and P30, MediaTek is powering this category.

The smartphone market has evolved as consumers now expect all phones, regardless of price point, to deliver on performance and efficiency. A “good” smartphone is the rule, not the exception. To be a “great” smartphone, consumers are looking for that feature that makes a device stand out – features that don’t necessarily equate to a higher price tag. This means that more – and more diverse – manufacturers will be pushed to develop devices with a unique spin on the smartphone formula.

To be a “great” smartphone, consumers are looking for that feature that makes a device stand out

Because of these affordable but powerful components, the New Premium checks the boxes on what a smartphone must deliver in 2017: fast processing power, efficient battery life and reliable connectivity – and support for new features like dual camera configurations and Dual VoLTE SIM cards.

A New Premium device might focus heavily on a certain feature – delivering the most capable camera or the best mobile gaming experience – or it might try something altogether unique, experimenting with unorthodox form factors or new ways of interfacing.

The rise in affordable, versatile components, driven by products like MediaTek’s Helio chipsets, are giving manufacturers the ability to push against the edges of what a smart device can be and do. These chipsets deliver flagship-level quality at a price that enables and encourages the experimentation that’s defining the New Premium. It’s a market driven not by a sales cycle and the expectation of slow, annual iteration, but instead by a consumer-driven need for new and exciting devices that redefines expectations and experiences.

Here at MediaTek Connections, we look forward to highlighting  the pioneers of the New Premium and show how these devices are pushing consumer technology forward and opening the marketplace to creativity, passion and experimentation.