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Your Next Smartphone: Premium Power, Affordable Price

Your Next Smartphone: Premium Power, Affordable Price

Smartphone technology has certainly come a long way in the past decade. Remember being excited about a phone with a camera? Or being wowed that you could even browse the web at all? When the smartphone era began, even the top-of-the-line smartphones were slow, awkward and clunky to hold and captured tiny, grainy photos. The cherry on top? Despite these limited features, those early smartphones and technology still put a huge dent in your wallet.

Fast forward to 2017 and smartphone technology has advanced leaps and bounds. Smartphones have bigger displays, higher resolution, more processing power, greater storage capacity, more megapixels and longer battery life. Now, you might  think  you need to spend a fortune to get a device with today’s cutting-edge technology, but the tides have turned. The cost of smartphone components is going down and Savvy consumers know they can get a high-end phone at a mid-range price, so why break the bank? Companies like MediaTek are ushering in a new era of mid-priced smartphones, the New Premium, which are defined more features and experiences and less by price. New Premium devices are redefining consumer expectations with advanced features like dual cameras for a near DSLR experience, super-fast processing power so you can play the latest games, and full-featured connectivity that makes it easy to live stream.

Device makers are challenging the status quo: premium features don’t have to come at a premium price

Take a look at the Sony Xperia® XA1. With a whopping 23-megapixel rear camera and 8-megapixel front camera, this smartphone offers a truly impressive experience for photography enthusiasts and selfie-takers alike. And with its curved glass 5” HD display, the design stands out in a crowd. Featuring MediaTek’s Helio P20 octa-core processor for premium, thin-design smartphones, the Xperia XA1 offers the performance you need at a price that makes sense for your budget.

Image credit: MeizuPerhaps your next smartphone will be the stunning Meizu Pro 7 Plus. The front of the device features a 5.7-inch QHD (2560 x 1440) Super AMOLED display with a 16-megapixel camera, and the back features a 2-inch AMOLED display and dual 12-megapixel cameras—the phone is truly something to behold. MediaTek’s Helio X30 deca-core processor provides the Pro 7 Plus with ultimate performance and extreme energy efficiency, all in an affordable package. Time to put this one on your holiday wish list.

Virtual reality (VR) and augmented reality (AR) technology promise to further revolutionize smartphones. While many consumers think of VR and AR in the context of gaming applications, there are a world of possibilities for entertainment, healthcare, education, retail and much more as VR and AR become integrated into the devices in our pockets. But as impressive as these features are, they don’t have to break the bank; the latest VR and AR technology is becoming available in mid-priced smartphones. In fact, IDC’s Worldwide Quarterly Augmented and Virtual Reality Headset Tracker research found that “worldwide shipments of augmented reality and virtual reality headsets [are] expected to grow at 58% CAGR with low-cost smartphone VR devices being [the] short-term catalyst.”

The New Premium smartphone revolution will be driven by affordable, yet powerful devices, delivering high performance and energy efficiency thanks to affordable chipsets that meet the needs of premium photography, graphics, VR and other advanced features in a cost-efficient package.